History of Snickers

Snickers, introduced in 1930 by Mars, Incorporated, has a rich history as one of the world's most beloved chocolate bars. Named after the Mars family's favorite horse, Snickers quickly gained popularity for its satisfying combination of nougat, caramel, peanuts, and milk chocolate. Over the years, it has become a cultural icon, known for its tagline 'Snickers satisfies' and memorable advertising campaigns featuring the likes of Betty White and the iconic 'You're not you when you're hungry' slogan. Today, Snickers remains a top-selling candy bar globally, enjoyed by millions for its timeless taste and indulgent experience.