History of Skittles

Skittles, the iconic candy known for its colorful, fruit-flavored chewy pieces, was first introduced in the United Kingdom in 1974 by a company called Rowntree's. Originally called 'Opal Fruits,' they were rebranded as Skittles when they were launched in the United States in 1979. Since then, Skittles has become a beloved candy worldwide, with various flavor extensions and marketing campaigns, including the famous slogan 'Taste the Rainbow.'' Its popularity continues to endure, making it a staple in the candy industry.