History of Lavazza

Lavazza is an iconic Italian coffee brand known worldwide for its rich history and commitment to quality coffee. Established in 1895 by Luigi Lavazza in Turin, Italy, the company started as a small grocery store and later became a major player in the coffee industry. Luigi's passion for blending coffee beans led to the creation of unique blends that appealed to the tastes of Italian consumers, setting the foundation for the brand's success.

Throughout the 20th century, Lavazza expanded its presence both domestically and internationally, becoming one of Italy's most beloved coffee brands. The company introduced innovations such as vacuum-packed coffee and espresso blends that catered to the growing demand for espresso drinks. In the 1990s, Lavazza solidified its global position through strategic partnerships and acquisitions, further strengthening its market share and reputation.

Today, Lavazza remains a family-owned business, now managed by the third and fourth generations of the Lavazza family. The company continues to uphold its commitment to quality and sustainability, sourcing coffee beans responsibly and promoting initiatives to support coffee-growing communities. With a presence in over 140 countries, Lavazza continues to be synonymous with Italian coffee culture, offering a range of products from espresso and filter coffee to single-serve systems and coffee machines.