History of Skechers

Founded in 1992 by Robert Greenberg, Skechers swiftly rose to prominence with its blend of utility boots and skate shoes. Throughout the late 1990s and early 2000s, the brand capitalized on trends like chunky platform sneakers, expanding into a diverse range of athletic and lifestyle footwear. Despite legal challenges and controversies, Skechers persevered, introducing innovations such as Memory Foam insoles and strategic celebrity partnerships. By the 2010s, it had firmly established itself as a major player in the global footwear market, appealing to a broad demographic with its versatile offerings.