History of Sanex

Sanex, a brand known for its range of personal care products, was originally launched in the Netherlands in 1984. It quickly gained popularity due to its focus on skin health and dermatologically tested formulas. Sanex's product line includes shower gels, deodorants, and lotions designed to maintain the natural balance of the skin. Its unique selling proposition of being skin-friendly and clinically proven resonated well with consumers, particularly those with sensitive skin.

Colgate-Palmolive acquired Sanex from the Sara Lee Corporation in 2011 for approximately $940 million. This acquisition allowed Colgate-Palmolive to expand its presence in the European market and enhance its personal care portfolio. Sanex has continued to grow under Colgate-Palmolive, maintaining its reputation for high-quality, dermatologically tested products that promote skin health.