History of Axion

Axion, a brand under the Colgate-Palmolive company, is primarily known for its dishwashing detergents. Launched in the 1960s, Axion quickly became a household name in various markets, particularly in Latin America. Its introduction was part of Colgate-Palmolive's broader strategy to expand its portfolio of cleaning and personal care products. Axion distinguished itself with its powerful grease-cutting formula, positioning itself as an effective and efficient solution for dishwashing needs.

Over the decades, Axion has maintained a strong market presence, continuously evolving its products to meet consumer demands. Innovations such as concentrated formulas and new fragrance options have kept the brand relevant. Axion's success is a testament to Colgate-Palmolive's ability to adapt to changing market trends and consumer preferences while maintaining consistent product quality.