History of Axion
Axion, a brand under the Colgate-Palmolive company, is primarily known for its dishwashing
detergents. Launched in the 1960s, Axion quickly became a household name in various markets,
particularly in Latin America. Its introduction was part of Colgate-Palmolive's broader strategy to
expand its portfolio of cleaning and personal care products. Axion distinguished itself with its
powerful grease-cutting formula, positioning itself as an effective and efficient solution for
dishwashing needs.
Over the decades, Axion has maintained a strong market presence,
continuously evolving its products to meet consumer demands. Innovations such as concentrated
formulas and new fragrance options have kept the brand relevant. Axion's success is a testament to
Colgate-Palmolive's ability to adapt to changing market trends and consumer preferences while
maintaining consistent product quality.