History of Sabra
Sabra is a well-known brand in the realm of hummus, offering a range of flavors and varieties to
consumers worldwide. The history of Sabra traces back to the late 1980s when the Strauss Group, an
Israeli food manufacturer, and Pepsico, a global beverage and snack company, joined forces to create
a joint venture aimed at producing and marketing hummus to North American consumers. This
collaboration led to the birth of Sabra in 1986, with its initial focus on introducing authentic
Middle Eastern flavors to American palates.
In the early 2000s, Sabra experienced
significant growth and recognition, fueled by the increasing popularity of hummus as a healthier
snack option and the growing demand for Mediterranean cuisine in the United States. The company
expanded its product line beyond traditional hummus to include various dips, spreads, and snacks,
catering to diverse consumer preferences and dietary needs. Sabra's commitment to quality,
innovation, and sustainability has solidified its position as a leading hummus brand globally.
In 2008, Sabra underwent another transformative phase when Strauss Group partnered with
Nestlé, one of the world's largest food and beverage companies, to further strengthen its market
presence and distribution network. This partnership brought additional resources and expertise to
Sabra, enabling it to enhance its production capabilities, expand its product offerings, and reach a
broader audience. Today, Sabra remains a beloved brand, synonymous with delicious and nutritious
Mediterranean-inspired foods, enjoyed by millions of consumers worldwide.