Is Pureology on BDS List?

Boycott

Pureology has to be boycotted

Pureology is a brand of L'Oreal

L'Oreal initiated operations in Israel in the mid-1990s, influenced by political motivations, and established a factory in Migdal Ha'emek, Lower Galilee. This location is controversial as Migdal Ha’emek was founded on lands of the ethnically-cleansed Palestinian village of al-Mujaydil. L’Oreal Israel produces products with Dead Sea minerals, marketed as 'Natural Sea Beauty,' and exports them to 22 countries. A significant portion of the Dead Sea's western shore, exploited by Israel for tourism and mining, is in the Israeli-occupied West Bank. L'Oreal has been described as a 'warm friend of Israel,' demonstrated by reversing a boycott stance through a $1.4m fine payment and an apology, subsequently strengthening ties with Israel.

Proof

Alternatives to L'Oreal Products

Lush cosmetics

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Some other brands to boycott

Louis Vuitton

The owner of Louis Vuitton's parent company, LVMH, Bernard Arnault invests hundreds of millions in Israeli companies

Revlon

Financier and cosmetics billionaire Ronald Perelman , who controls cosmetics maker Revlon, is a zionist. Also ownes New World Entertainment & Forbes. He supports zionist causes - for example he is a trustee of The Simon Wiesenthal Center which uses the holocaust to promote Zionism and Israel.

KKW Beauty

Highly Israel-supporting

Estee Lauder

Founder Ronald Lauder is the president of the World Jewish Congress, and chairman of the Jewish National Fund, and is a zionist with extremist views and financially and politically supports Israeli occupation of Palestinian land.

Ahava

Ahava is an Israeli company which operates its manufacturing facilities in Occupied Palestine, stealing resources from the Dead Sea.

Kylie Cosmetics

Kylie posted that she stands with Israel before deleting it following backlash from followers.

Bath & Body Works

Pro-Israeli brand. Les Wexner who owns L Brands, the parent company of Bath&Body Works, is a staunch ally of Israel, and a long time business partner of Jeffrey Epstein, the convicted child trafficker.

Amika

Manufactured on occupied Palestinian land.

MoroccanOil

Moroccan Oil obscures its manufacturing and origins. It poses as a moroccan brand, however its products are all manufactured in Isreal.

History of Pureology

Pureology is a premium hair care brand owned by L'Oréal, renowned for its commitment to creating sulfate-free, vegan, and environmentally friendly hair care products. The brand was founded in 2001 by Jim Markham, a hair stylist who sought to provide high-quality, color-safe products for his clients. Pureology quickly gained popularity among professionals and consumers alike due to its focus on preserving hair color and promoting overall hair health.

In 2007, L'Oréal acquired Pureology, further solidifying its position in the professional hair care market. Under L'Oréal's ownership, Pureology continued to expand its product line, incorporating advanced formulas enriched with natural ingredients and cutting-edge technologies. The brand's dedication to sustainability also became increasingly evident, with initiatives such as using recycled materials in packaging and supporting environmental causes.

Throughout the years, Pureology has remained a leader in the industry, receiving numerous awards and accolades for its innovative products and commitment to sustainability. Its sulfate-free formulas have become a staple for those seeking gentle yet effective hair care solutions, particularly for colored or chemically treated hair. Today, Pureology continues to evolve, catering to the needs of consumers who prioritize both performance and environmental responsibility in their hair care routines.