History of Pureology

Pureology is a premium hair care brand owned by L'Oréal, renowned for its commitment to creating sulfate-free, vegan, and environmentally friendly hair care products. The brand was founded in 2001 by Jim Markham, a hair stylist who sought to provide high-quality, color-safe products for his clients. Pureology quickly gained popularity among professionals and consumers alike due to its focus on preserving hair color and promoting overall hair health.

In 2007, L'Oréal acquired Pureology, further solidifying its position in the professional hair care market. Under L'Oréal's ownership, Pureology continued to expand its product line, incorporating advanced formulas enriched with natural ingredients and cutting-edge technologies. The brand's dedication to sustainability also became increasingly evident, with initiatives such as using recycled materials in packaging and supporting environmental causes.

Throughout the years, Pureology has remained a leader in the industry, receiving numerous awards and accolades for its innovative products and commitment to sustainability. Its sulfate-free formulas have become a staple for those seeking gentle yet effective hair care solutions, particularly for colored or chemically treated hair. Today, Pureology continues to evolve, catering to the needs of consumers who prioritize both performance and environmental responsibility in their hair care routines.