History of Prigat

Prigat is an Israeli beverage brand known for its wide range of fruit juices, nectars, and soft drinks. The company traces its roots back to 1940, when it was founded under the name “Pardes” by the Granot cooperative in Israel. Originally, the focus was on producing fresh citrus juices, which were a major agricultural product in the region. Over the years, the company expanded its product line to include a variety of fruit-based drinks and developed a strong presence in the local market.

In 1995, the company rebranded as Prigat and began to modernize its image and operations, focusing on innovation, packaging, and product diversity. The brand became known for both classic juice products and more experimental flavors, appealing to a wide range of consumers. Prigat also expanded beyond Israel, exporting its juices to several international markets, where it gained recognition for quality and taste.

Today, Prigat continues to be one of Israel’s leading juice brands, offering products such as 100% natural juices, nectars, iced teas, and vitamin-enriched drinks. The company emphasizes health, freshness, and natural ingredients while maintaining strong ties to its cooperative roots. Its long history reflects the growth of Israel’s food and beverage industry from a local agricultural base to a global presence.