History of Oreo
Oreo was introduced in 1912 by the National Biscuit Company, better known as Nabisco. The first Oreo biscuits were made at Nabisco's bakery in the Chelsea neighbourhood of New York City, a building that now houses Chelsea Market, and were first sold to a grocer in Hoboken, New Jersey. The biscuit consisted of two embossed chocolate wafers with a sweet cream filling, a design similar to the Hydrox cookie that had been launched a few years earlier.
Over the decades, the product's name changed several times, from "Oreo Biscuit" to "Oreo Sandwich" and later "Oreo Creme Sandwich," before settling on "Oreo Chocolate Sandwich Cookie" in 1974. The embossed design on the wafer was updated in 1952 and has remained largely unchanged since. In 1975, Nabisco introduced Double Stuf Oreos, the first major variation on the original.
Nabisco went through several changes in ownership, and the Oreo brand became part of Kraft Foods in 2000. In 2012, Kraft split into two companies, and Oreo became part of Mondelēz International, which now manages the brand globally. That same year, Oreo celebrated its 100th birthday with a widely discussed digital marketing campaign.
Today, Oreo is one of the best-selling cookie brands in the world, sold in more than 100 countries. It is known for its frequent limited-edition flavours, its partnerships with other brands, and its "twist, lick, dunk" ritual, which has become part of the brand's advertising identity.