History of NYX Professional Makeup

NYX Professional Makeup, founded in 1999 by Toni Ko, quickly rose to prominence as a budget-friendly cosmetics brand offering high-quality products. Originating in Los Angeles, California, NYX gained popularity for its extensive range of vibrant shades and innovative formulations, catering to makeup enthusiasts of all backgrounds. In 2014, L'Oréal acquired NYX, further propelling its global expansion. Renowned for its inclusivity and commitment to diversity, NYX has become a staple in the beauty industry, empowering individuals to experiment and express themselves through makeup.