Is NYX Professional Makeup on BDS List?

Boycott

NYX Professional Makeup has to be boycotted

NYX Professional Makeup is a brand of L'Oreal

L'Oreal initiated operations in Israel in the mid-1990s, influenced by political motivations, and established a factory in Migdal Ha'emek, Lower Galilee. This location is controversial as Migdal Ha’emek was founded on lands of the ethnically-cleansed Palestinian village of al-Mujaydil. L’Oreal Israel produces products with Dead Sea minerals, marketed as 'Natural Sea Beauty,' and exports them to 22 countries. A significant portion of the Dead Sea's western shore, exploited by Israel for tourism and mining, is in the Israeli-occupied West Bank. L'Oreal has been described as a 'warm friend of Israel,' demonstrated by reversing a boycott stance through a $1.4m fine payment and an apology, subsequently strengthening ties with Israel.

Proof

Alternatives to L'Oreal Products

Lush cosmetics

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Some other brands to boycott

Louis Vuitton

The owner of Louis Vuitton's parent company, LVMH, Bernard Arnault invests hundreds of millions in Israeli companies

Revlon

Financier and cosmetics billionaire Ronald Perelman , who controls cosmetics maker Revlon, is a zionist. Also ownes New World Entertainment & Forbes. He supports zionist causes - for example he is a trustee of The Simon Wiesenthal Center which uses the holocaust to promote Zionism and Israel.

KKW Beauty

Highly Israel-supporting

Estee Lauder

Founder Ronald Lauder is the president of the World Jewish Congress, and chairman of the Jewish National Fund, and is a zionist with extremist views and financially and politically supports Israeli occupation of Palestinian land.

Ahava

Ahava is an Israeli company which operates its manufacturing facilities in Occupied Palestine, stealing resources from the Dead Sea.

Kylie Cosmetics

Kylie posted that she stands with Israel before deleting it following backlash from followers.

Bath & Body Works

Pro-Israeli brand. Les Wexner who owns L Brands, the parent company of Bath&Body Works, is a staunch ally of Israel, and a long time business partner of Jeffrey Epstein, the convicted child trafficker.

Amika

Manufactured on occupied Palestinian land.

MoroccanOil

Moroccan Oil obscures its manufacturing and origins. It poses as a moroccan brand, however its products are all manufactured in Isreal.

History of NYX Professional Makeup

NYX Professional Makeup, founded in 1999 by Toni Ko, quickly rose to prominence as a budget-friendly cosmetics brand offering high-quality products. Originating in Los Angeles, California, NYX gained popularity for its extensive range of vibrant shades and innovative formulations, catering to makeup enthusiasts of all backgrounds. In 2014, L'Oréal acquired NYX, further propelling its global expansion. Renowned for its inclusivity and commitment to diversity, NYX has become a staple in the beauty industry, empowering individuals to experiment and express themselves through makeup.