History of NIVEA

NIVEA, a leading global skincare brand, has a rich history that dates back over a century. The brand was founded in 1882 by pharmacist Carl Paul Beiersdorf in Germany. Initially, Beiersdorf focused on producing medical plasters and adhesive bandages. However, in 1911, NIVEA revolutionized the skincare industry with the introduction of the iconic NIVEA Creme. This versatile moisturizer became a household staple due to its unique formula containing eucerit, a moisturizing ingredient developed by Beiersdorf.

Throughout the 20th century, NIVEA expanded its product line to include a wide range of skincare and personal care products, catering to various needs and preferences. The brand's commitment to innovation and quality propelled its growth, making it a trusted name in skincare worldwide. Over the years, NIVEA has continued to evolve, adapting to changing consumer demands and technological advancements while staying true to its core values of providing effective and gentle skincare solutions. Today, NIVEA offers an extensive array of products, including lotions, creams, cleansers, and sunscreens, maintaining its position as a beloved brand cherished by millions for its commitment to healthy and beautiful skin.