History of New Balance
New Balance, an American multinational company, was founded in 1906 by William J. Riley in Boston, Massachusetts, under the name "New Balance Arch Support Company." The business began by producing arch supports and prescription footwear designed to improve fit and comfort. Riley famously said his design was inspired by observing how chickens keep their balance on three claws. His products became popular among people who spent long hours on their feet, such as police officers and factory workers.
In 1956, the company was bought by Paul Kidd and his wife Eleanor, the daughter of Riley's business partner Arthur Hall. The Kidds recognised the growing interest in running. Around 1960, New Balance introduced the "Trackster," one of the first running shoes available in multiple widths, which made it a favourite among college track teams and serious runners.
A major turning point came in 1972, when Jim Davis bought the company on the day of the Boston Marathon. Under his ownership, New Balance grew from a small niche business into a global athletic brand. Models such as the 990, launched in 1982 as one of the first running shoes to cost $100, helped build its reputation for premium quality. Unlike many competitors, the company kept factories in New England and in Flimby, England, which became part of its brand identity.
Today, New Balance remains privately owned and has grown well beyond running into basketball, tennis, football, and lifestyle fashion. Partnerships with athletes such as Kawhi Leonard, Coco Gauff, and Shohei Ohtani, along with a revival of its retro designs among younger consumers, have made it one of the fastest-growing sportswear brands of recent years.