History of New Balance
New Balance, an American multinational corporation, was founded in 1906 by William J. Riley as the
'New Balance Arch Support Company.' Initially, the company focused on producing arch supports and
other accessories designed to improve shoe fit. Riley’s first product was a flexible arch support
that was designed to provide greater balance and comfort in shoes, which he claimed was inspired by
observing how chickens maintain perfect balance on three claws. This product found a niche market,
particularly among workers who had to stand for long periods.
The company remained
relatively
small and specialized until the 1960s when it shifted its focus towards producing running shoes.
Under the leadership of new owner Paul Kidd and his daughter Eleanor, New Balance released the
'Trackster' in 1961, which was the first running shoe available in varying widths. This innovation
garnered the brand significant attention, especially in the athletic community. Over the following
decades, New Balance expanded its product line to include a wide range of athletic and casual
footwear, growing into one of the most recognized athletic brands worldwide. Today, New Balance is
known for its commitment to quality, comfort, and performance, as well as its continued
manufacturing presence in the United States and the United Kingdom.