History of New Balance
New Balance, an American multinational corporation, was founded in 1906 by William J. Riley under the
name “New Balance Arch Support Company.” The company began by producing arch supports and shoe
accessories aimed at improving fit and comfort. Riley’s first invention was a flexible arch support
designed to enhance balance and stability in footwear. He famously claimed that his design was
inspired by observing how chickens maintain perfect balance on three claws. This early innovation
gained popularity among people who spent long hours on their feet, such as factory workers and
police officers, helping the company establish a reputation for comfort and quality craftsmanship.
In the 1960s, New Balance underwent a major transformation under the ownership of Paul Kidd and
his daughter Eleanor. They recognized the growing interest in running and athletics and shifted the
company’s focus toward creating performance-oriented footwear. In 1961, New Balance introduced the
“Trackster,” the world’s first running shoe available in multiple widths. This was a groundbreaking
innovation that set New Balance apart from competitors and made it a favorite among professional
athletes, coaches, and college track teams. The Trackster’s success marked the beginning of New
Balance’s journey from a small niche business to a respected name in athletic footwear.
During
the following decades, New Balance expanded globally, introducing a wide range of running, walking,
and lifestyle shoes while staying true to its core values of quality, comfort, and innovation.
Unlike many competitors, the company maintained a strong manufacturing presence in the United States
and the United Kingdom, which became part of its brand identity. By the late 20th century, New
Balance had earned a loyal customer base for its performance-driven designs and consistent
craftsmanship. Today, it stands as one of the world’s leading athletic brands, known for blending
modern technology with a legacy of heritage, reliability, and authentic craftsmanship.