History of Mikado
Mikado is a popular biscuit snack consisting of thin, crunchy sticks coated with chocolate. It was
originally created in Japan, where it is known as Pocky, by the company Ezaki Glico in 1966. The
product quickly became a favorite because of its unique design, which left one end of the stick
uncoated to make it easy to hold without getting chocolate on the fingers. This innovative idea
helped it stand out from other confectionery items and contributed to its growing popularity across
Asia.
The snack was later introduced to European markets under the brand name Mikado, which was
chosen for easier recognition and appeal to Western consumers. In Europe, Mikado is produced and
marketed by Mondelēz International through a partnership with Glico. Since its launch, Mikado has
become a well-known treat across many countries, often sold in supermarkets alongside other classic
chocolate products. Its combination of crisp biscuit and smooth chocolate continues to make it a
favorite snack for both children and adults.
Today, Mikado is available in various flavors,
including milk chocolate, dark chocolate, and even specialty versions with toppings like almond or
hazelnut. Its global success shows how a simple yet creative idea from Japan was adapted and
embraced worldwide, becoming part of international snacking culture.