History of Maybelline New York

Maybelline New York, founded in 1915 by Thomas Lyle Williams, began its journey with a singular product: a revolutionary mascara inspired by his sister's use of Vaseline and coal dust to enhance her eyelashes. The brand quickly gained popularity, becoming synonymous with beauty and innovation. Over the decades, Maybelline expanded its range to include a wide array of cosmetics, from lipsticks to foundations, consistently staying at the forefront of trends and technology. Acquired by L'Oréal in 1996, Maybelline has continued to flourish as a global beauty powerhouse, celebrated for its affordable yet high-quality products and its commitment to empowering individuals to express their unique beauty.