History of Labello

Labello is a renowned brand of lip care products that has a rich history dating back to the early 20th century. The story begins in 1909 when Dr. Oscar Troplowitz, a chemist and entrepreneur, founded Beiersdorf AG, a German company specializing in skincare and personal care products. Dr. Troplowitz's vision was to create innovative products that would cater to the evolving needs of consumers. In 1909, Beiersdorf introduced the world's first lip care product in a tube, known as Labello. The name 'Labello' is derived from the Latin word 'labeo,' meaning 'I soothe' or 'I protect,' reflecting the product's purpose of providing moisture and protection to the lips.

Labello quickly gained popularity for its effective formula and convenient packaging, becoming a staple in households across Europe. Over the years, the brand continued to innovate, introducing new variants and formulas to address different lip care needs. In the 1970s, Labello expanded its reach globally, capturing markets beyond Europe and establishing itself as a trusted name in lip care. Today, Labello offers a diverse range of products, including lip balms, lip butters, and lip oils, each designed to nourish, moisturize, and protect lips against harsh environmental conditions. With its long history of innovation and commitment to quality, Labello remains a beloved choice for consumers seeking reliable lip care solutions.