History of KitKat
KitKat was first launched in 1935 by Rowntree's of York, a British confectionery company, under the name "Rowntree's Chocolate Crisp." The idea reportedly came from a suggestion that workers needed a snack they could take to work in their lunch box. In 1937, the product was renamed "Kit Kat Chocolate Crisp." The name is believed to come from the Kit-Cat Club, an 18th-century London literary club, and the term had been registered by Rowntree's some years earlier.
During the Second World War, milk shortages forced Rowntree's to change the recipe to use dark chocolate, and the wrapper was temporarily turned blue. After the war, the original milk chocolate recipe and red wrapper returned. The famous slogan "Have a break, have a Kit Kat" was introduced in 1957 and has been used, in various forms, ever since.
In 1988, Nestlé acquired Rowntree's, gaining control of the KitKat brand worldwide except in the United States, where it has been produced under licence by The Hershey Company since 1970. Nestlé expanded KitKat globally, introducing variants such as KitKat Chunky, and later KitKat Senses. The four-finger "snap and share" format has remained central to the brand's identity.
KitKat is particularly popular in Japan, where the name sounds similar to the phrase "kitto katsu," meaning "you will surely win," and it is often given as a good-luck gift to students before exams. Japan has seen hundreds of limited-edition flavours, from matcha green tea to sake. Today, KitKat remains one of Nestlé's best-selling confectionery brands around the world.