History of Ice Breakers
Ice Breakers is a popular brand of mints and gum produced by The Hershey Company. The product was
introduced in 1999 and quickly became known for its bold, refreshing mint flavors and distinctive
packaging. The brand's primary aim was to offer a more intense mint experience, with unique flavors
and a strong focus on freshness.
Ice Breakers initially started with mints and later
expanded to sugar-free gum and other products. The packaging, often featuring clear plastic
containers with small, bite-sized pieces, was designed to appeal to consumers looking for convenient
and effective breath fresheners.
The product's success was also driven by its marketing
campaigns, which emphasized the cool, refreshing experience and the brand's fun, youthful image.
Over the years, Ice Breakers introduced new flavors, such as "Sours" and "Ice Cubes," to attract a
wider audience.
Today, Ice Breakers remains a significant player in the breath mint and gum
market, continuing to innovate with new flavors and products to meet consumer demand.