History of Diesel

Diesel S.p.A., founded by Renzo Rosso in 1978, emerged as a renowned Italian fashion brand synonymous with urban, edgy style. Initially focused on denim, Diesel swiftly expanded its product line to encompass a diverse range of apparel, accessories, and fragrances, blending innovative designs with quality craftsmanship. With its distinctive aesthetic and bold marketing campaigns, Diesel has cemented its position as a global fashion powerhouse, continually evolving to meet the demands of contemporary culture while maintaining its rebellious spirit and commitment to individuality.