History of Cadbury Dairy Milk Silk
Cadbury Dairy Milk Silk was introduced in India in 2010 as a premium variant of the much-loved
Cadbury Dairy Milk. It was developed to appeal to a younger audience seeking a more indulgent and
smoother chocolate experience. Unlike the regular Dairy Milk, Silk featured a richer, creamier
texture that melted in the mouth, making it a luxurious treat. Its tagline “Kiss Me” quickly became
iconic, especially among young couples, helping the brand position itself as a symbol of affection
and sweet moments.
Over the years, Cadbury expanded the Silk range to include exciting
variants like Silk Fruit & Nut, Silk Roast Almond, Silk Oreo, and Silk Bubbly, catering to diverse
taste preferences. The brand constantly innovated its offerings, adding unique textures and fillings
that kept consumers intrigued and loyal. These innovations played a significant role in
differentiating Silk from regular Dairy Milk, reinforcing its identity as a more refined, indulgent
chocolate option.
Cadbury’s marketing strategy for Silk has also been key to its success.
Through emotional storytelling and romantic advertising, Silk built a strong emotional connection
with its audience. It became more than just chocolate—it represented love, joy, and celebration.
With consistent product quality and clever branding, Cadbury Dairy Milk Silk has secured a special
place in India’s premium chocolate segment and continues to be a favorite indulgence across age
groups.