History of Tommy Hilfiger
Tommy Hilfiger founded his namesake brand in 1985, aiming to create classic American fashion with a modern twist. The brand quickly gained recognition for its preppy, youthful designs, often incorporating red, white, and blue color schemes inspired by the American flag. In the 1990s, Tommy Hilfiger became a cultural phenomenon, embraced by celebrities and musicians, particularly in the hip-hop scene, which helped boost its global appeal.
Despite facing challenges in the early 2000s, the brand successfully reinvented itself through strategic collaborations and digital marketing. In 2010, PVH Corp. acquired Tommy Hilfiger, expanding its global reach. Today, the brand remains a leader in the fashion industry, offering apparel, accessories, and fragrances while continuing to embrace inclusivity, sustainability, and innovation.