History of MERIT
MERIT is a beauty brand known for its minimalist approach to cosmetics, founded by fashion industry veteran and entrepreneur, Katie Jane Hughes, in 2020. The brand emerged with a vision to redefine beauty by focusing on clean, high-performance products that are designed for a natural, effortless look. MERIT’s products are made with skin-loving ingredients and are free from harmful chemicals, aiming to simplify beauty routines while still delivering premium results.
The brand quickly gained popularity for its inclusive and versatile product offerings, which cater to all skin types and tones. Its sleek packaging and minimalist aesthetic resonate with a modern, beauty-conscious audience looking for a refined yet uncomplicated approach to makeup. MERIT’s emphasis on high-quality, sustainable ingredients and easy-to-use formulas helped it carve out a niche in the competitive beauty market, gaining loyal followers and praise from influencers and makeup enthusiasts alike.