History of Ilia Beauty
Ilia Beauty was founded in 2011 by Sasha Plavsic, who was inspired to create clean, high-performance beauty products after discovering that many conventional cosmetics contained harmful ingredients. She started with a single product—a tinted lip conditioner—formulated with organic and natural ingredients while maintaining luxury-level performance. Ilia quickly gained popularity for its innovative approach, blending skincare and makeup to create products that nourish the skin while enhancing natural beauty.
Over the years, Ilia expanded its product line to include foundations, mascaras, and multi-use pigments, all formulated with clean, skin-friendly ingredients. The brand emphasizes transparency, sustainability, and performance, using recyclable packaging and ethically sourced ingredients. Ilia Beauty has become a leader in the clean beauty movement, proving that makeup can be both safe and effective without compromising on quality or style.