History of Entenmann’s
Entenmann’s, founded in 1898 in Brooklyn, New York, by William Entenmann, began as a small bakery known for its high-quality baked goods. The company originally focused on bread but expanded its offerings over time to include cakes, pastries, and other treats. By the 1950s, Entenmann’s had gained widespread popularity due to its innovative packaging and mass production of its products, making them accessible to a larger audience.
In the 1970s, Entenmann’s became a household name as it introduced its signature product, the Entenmann’s Little Bites, a range of individually packaged snacks that appealed to busy families. The brand continued to grow and innovate with a variety of sweet treats, including cookies, pies, and donuts. In 2001, Entenmann’s was acquired by the European company, Royal Wessanen, which later sold it to Bimbo Bakeries USA in 2004, allowing the brand to continue expanding its reach across the United States.
Today, Entenmann’s remains a beloved American brand, known for its classic offerings such as the iconic Entenmann’s Chocolate Chip Cookies and Donuts. It continues to be a popular choice for consumers seeking delicious and convenient baked goods, blending tradition with innovation while maintaining the legacy of quality and freshness that William Entenmann started more than a century ago.