History of Vitaminwater
Vitaminwater, a brand of enhanced water beverages, was founded in 2000 by J. Darius Bikoff. The idea
behind Vitaminwater was to create a beverage that offered both hydration and nutritional benefits.
The initial concept was to combine water with essential vitamins and minerals, creating a drink that
appealed to health-conscious consumers who were looking for an alternative to sugary sodas and
juices.
The brand gained popularity for its unique flavors and the promise of added nutrients.
Vitaminwater was marketed as a functional beverage, claiming to provide vitamins, electrolytes, and
other health benefits, depending on the specific product. The colorful packaging and clever
marketing campaigns also contributed to its success, helping it stand out in a crowded market of
beverages.
In 2007, the Coca-Cola Company purchased Vitaminwater's parent company, Glacéau, for
$4.1 billion, catapulting the brand into even greater prominence and distribution. Since then,
Vitaminwater has continued to expand its product line and remains a popular choice among consumers
looking for a beverage that combines hydration with added nutrients.