History of Tropicana

Tropicana, established in 1947 by Anthony T. Rossi, began as a small fruit packaging company in Florida before expanding into juice production. Its breakthrough came in 1954 with the invention of flash pasteurization, revolutionizing the orange juice industry. Acquired by Beatrice Foods in 1978 and later by PepsiCo in 1998, Tropicana continued to dominate the market with its iconic packaging and marketing campaigns, becoming one of the world's leading juice brands, known for its commitment to delivering high-quality, natural fruit juices to consumers globally.