Is Tresemme on BDS List?

Boycott

Tresemme has to be boycotted

Tresemme is a brand of Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Proof

Alternatives to Unilever Products

Supermarket own brand products. Eg. Morrisons

Search all brands to boycott

Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of Tresemme

TRESemmé, a leading name in the hair care industry, traces its origins back to 1947 when Edna L. Emme founded the brand. Originally focused on providing salon-quality hair care products, TRESemmé quickly gained recognition for its commitment to quality and innovation.

In 1968, TRESemmé was acquired by Alberto-Culver, a significant milestone that propelled the brand's growth and expansion. Alberto-Culver's resources and expertise helped TRESemmé to further develop its product line and reach a broader audience. A pivotal moment in TRESemmé's history came in 2010 when Unilever acquired Alberto-Culver, including the TRESemmé brand. This acquisition provided TRESemmé with access to Unilever's global distribution network and extensive research and development capabilities, strengthening its position in the competitive hair care market.

Since then, TRESemmé has continued to innovate and introduce new products tailored to meet the diverse needs of consumers worldwide. With a focus on delivering salon-quality results at home, TRESemmé remains a trusted choice for individuals seeking effective and reliable hair care solutions.