Is Thums Up on BDS List?

Boycott

Thums Up has to be boycotted

Thums Up is a brand of Coca-Cola

Jewish founder and highly Israeli-supporting. From 1966 onward Coca-Cola has been a staunch supporter of Israel . In 1997 the Government of Israel Economic Mission honored Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years and for refusing to abide by the Arab League boycott of Israel. Coca-Cola operates a factory in the illegal Israeli settlement of Atarot, which is built in Occupied Palestine.

Proof

Alternatives to Coca-Cola Products

Supermarket own brand products, eg. Morrisons
Barr Drinks (owner of Irn Bru)

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Some other brands to boycott

Danone

Highly Israeli-supporting and investing company. Danone invests millions into the israeli food start up scene.

Starbucks

Openly supported genocide. Howard Shultz is the largest private owner of Starbucks shares and is a staunch zionist who invests heavily in Israels economy including a recent $1.7 Billion investment in cybersecurity startup Wiz.

Eden Spring

Israeli company. The parent company of Eden Springs UK is an Israeli water company which steals water resources from the farmers and towns in the Golan Heights, restricting access to it for non Israelis. Eden Water around Europe sells locally sourced water, however, as its parent is complicit in illegal occupation, it should be boycotted.

Caribou Coffee

The owners of Caribou Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Dr Pepper

The owners of Dr Pepper, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Espresso House

The owners of Espresso House, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Peet's Coffee

The owners of Peet's Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Pret-a-manger

The owners of Pret, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Tim Hortons

Tim Hortons is the sister company of Burger King, which supports IDF by providing free food and drinks to Israeli militants. See their instagram post (click translate) for reference.

History of Thums Up

Thums Up, a popular carbonated beverage in India, has an interesting history closely intertwined with Coca-Cola. It was originally created in 1977 by Ramesh Chauhan, the founder of Parle Group, as a local alternative to Coca-Cola after the latter left India due to regulatory issues. Thums Up quickly gained popularity for its bold and robust flavor, becoming one of the leading cola brands in the country.

In 1993, Coca-Cola re-entered the Indian market, and seeing the potential of Thums Up, they acquired it from Parle Group. This move allowed Coca-Cola to consolidate its presence in India by incorporating a beloved local brand into its portfolio. Despite initial concerns from consumers about changes in taste and quality, Coca-Cola managed to maintain the essence of Thums Up while leveraging its distribution network and marketing expertise to expand its reach across the country. Over the years, Thums Up has remained a dominant player in the Indian cola market, catering to the preferences of millions of consumers with its distinct flavor and strong brand identity.

Today, Thums Up continues to be a flagship brand for Coca-Cola in India, symbolizing resilience, boldness, and the spirit of the country. Its success underscores the importance of understanding local tastes and preferences in the beverage industry and adapting strategies accordingly. Through strategic acquisitions and effective marketing, Coca-Cola has been able to solidify its position in the Indian market while honoring the legacy of Thums Up as a quintessential Indian cola.