Is Surf Excel on BDS List?

Boycott

Surf Excel has to be boycotted

Surf Excel is a brand of Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Proof

Alternatives to Unilever Products

Church & Dwight

Perrigo

Clorox

Microban

Spectrum Brands

Marvis

Search all brands to boycott

Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of Surf Excel

Surf Excel was launched in India in 1959 by Hindustan Unilever, a part of the global company Unilever. At that time, people mostly used soap bars or natural materials for washing clothes. Surf introduced detergent powder, which made washing clothes easier and more effective, especially for removing tough stains.

In the 1990s and 2000s, Surf Excel started offering more advanced products, like liquid detergents and quick-wash powders, to meet changing customer needs. One of the biggest milestones came with the launch of the campaign “Daag Ache Hain” (Dirt is good), which encouraged parents to let children explore and learn, even if they got dirty. This message helped the brand connect emotionally with families.

Today, Surf Excel is a trusted name in many countries, especially in South Asia. It continues to innovate with new forms like detergent capsules and eco-friendly solutions. The brand stands for both powerful cleaning and positive values like learning through experience.