History of Slice
Slice is a fruit-flavored carbonated soft drink brand that was initially launched by PepsiCo in 1984.
Positioned as a healthier alternative to traditional sodas, Slice gained popularity with its variety
of fruit flavors and its marketing campaigns focusing on its natural ingredients. In its early
years, Slice was known for its signature orange flavor, which competed directly with other popular
orange sodas on the market.
However, despite its initial success, Slice faced challenges in
maintaining its market share as consumer preferences shifted towards other beverage options. PepsiCo
rebranded Slice several times over the years in an attempt to revitalize the brand and appeal to
changing consumer tastes. These efforts included introducing new flavors such as lemon-lime, grape,
and cherry cola, as well as experimenting with different marketing strategies.
Despite
these
efforts, Slice struggled to maintain its relevance in the competitive beverage industry. In the
early 2000s, PepsiCo made the decision to focus its resources on other core brands within its
portfolio, leading to a decline in marketing support for Slice. Eventually, PepsiCo discontinued the
Slice brand in the United States market, although it continued to be available in certain
international markets. Today, Slice remains a nostalgic favorite for many consumers who remember its
heyday in the 1980s and 1990s, but its presence in the beverage industry has significantly
diminished.