History of Scope
Scope is a brand of mouthwash produced by Procter & Gamble (P&G). Introduced in 1967, Scope was
developed as a competitor to Listerine, the dominant mouthwash at the time. P&G marketed Scope as a
more palatable alternative, emphasizing its pleasant minty taste compared to the medicinal taste of
its competitor. This strategic positioning helped Scope gain a significant market share and become a
household name in oral hygiene.
Over the years, Scope has undergone several
transformations,
including packaging redesigns and formula improvements. P&G expanded the product line to include
variations like Scope Outlast, which promises longer-lasting fresh breath, and Scope Classic,
maintaining the original formula that made it popular. The brand has also been involved in numerous
advertising campaigns that reinforce its image as an effective and enjoyable oral care solution.
Through innovation and strategic marketing, Scope has maintained its relevance in the competitive
oral care market.