History of Schwarzkopf

Schwarzkopf is a prominent brand under the Henkel umbrella, specializing in hair care and styling products. The brand has a rich history that dates back to 1898 when Hans Schwarzkopf, a chemist, opened a small drugstore in Berlin. The company initially focused on developing and selling his own brand of perfumes and hair care products.

The breakthrough for Schwarzkopf came in the 1920s when they developed the first liquid shampoo. This innovation revolutionized the hair care industry and established Schwarzkopf as a leader in the market. Over the decades, the brand continued to expand its product line, introducing hair colors, styling products, and treatments that cater to a wide range of hair types and needs.

In 1995, Schwarzkopf became part of the Henkel Group, a global leader in adhesives, beauty care, and home care. Under Henkel's ownership, Schwarzkopf has continued to innovate and expand its reach globally. Today, Schwarzkopf products are available in over 60 countries worldwide, offering a diverse range of hair care solutions backed by decades of expertise and innovation in the industry.