History of Rexona
Rexona is a well-known brand of deodorants and antiperspirants, renowned for its effectiveness in
combating body odor and perspiration. The history of Rexona dates back to the late 19th century when
an Australian pharmacist named Alexander MacDonald developed a soap that effectively tackled body
odor. In 1908, the brand was officially registered as Rexona, derived from the Latin word 'rex,'
meaning 'king,' and 'ona,' denoting 'odor.' The name highlighted its royal effectiveness in
banishing unpleasant smells. Initially marketed as a soap, Rexona soon diversified its product range
to include deodorants and antiperspirants.
Over the years, Rexona evolved and expanded its
product offerings, adapting to changing consumer needs and preferences. In 1960, Rexona introduced
the first-ever antiperspirant stick, revolutionizing the way people applied and benefited from its
odor-fighting properties. The brand's commitment to innovation and research led to the development
of advanced formulas that provided long-lasting protection against sweat and odor, ensuring Rexona
remained a trusted choice for consumers worldwide. Rexona's marketing campaigns often emphasized its
reliability in high-pressure situations, appealing to active individuals seeking reliable protection
during strenuous activities. Today, Rexona continues to innovate and remains a prominent player in
the global personal care market, offering a wide range of deodorants and antiperspirants tailored to
different needs and preferences, cementing its legacy as a leader in odor protection.