History of Rexona

Rexona is a well-known brand of deodorants and antiperspirants, renowned for its effectiveness in combating body odor and perspiration. The history of Rexona dates back to the late 19th century when an Australian pharmacist named Alexander MacDonald developed a soap that effectively tackled body odor. In 1908, the brand was officially registered as Rexona, derived from the Latin word 'rex,' meaning 'king,' and 'ona,' denoting 'odor.' The name highlighted its royal effectiveness in banishing unpleasant smells. Initially marketed as a soap, Rexona soon diversified its product range to include deodorants and antiperspirants.

Over the years, Rexona evolved and expanded its product offerings, adapting to changing consumer needs and preferences. In 1960, Rexona introduced the first-ever antiperspirant stick, revolutionizing the way people applied and benefited from its odor-fighting properties. The brand's commitment to innovation and research led to the development of advanced formulas that provided long-lasting protection against sweat and odor, ensuring Rexona remained a trusted choice for consumers worldwide. Rexona's marketing campaigns often emphasized its reliability in high-pressure situations, appealing to active individuals seeking reliable protection during strenuous activities. Today, Rexona continues to innovate and remains a prominent player in the global personal care market, offering a wide range of deodorants and antiperspirants tailored to different needs and preferences, cementing its legacy as a leader in odor protection.