History of Purex

Purex is a well-known brand under Henkel, specializing in laundry and household cleaning products. Founded in 1922, Purex initially focused on developing laundry detergents that offered effective cleaning while being gentle on fabrics. Over the decades, Purex has expanded its product line to include a variety of laundry detergents, fabric softeners, and stain removers, becoming a staple in households across the globe.

Henkel, the parent company of Purex, is a multinational corporation headquartered in Germany. Henkel acquired the Purex brand in 1988, further strengthening its position in the global consumer goods market. With a commitment to innovation and sustainability, Purex continues to evolve, introducing new formulations and products that meet the changing needs of consumers while adhering to high environmental standards.

Today, Purex remains a trusted name in laundry care, offering products that deliver clean, fresh-smelling clothes with each wash. Its history of innovation and quality has solidified Purex's reputation as a leader in the laundry care industry, providing solutions that make everyday chores easier and more efficient for consumers worldwide.