History of Provigo
Provigo, a well-known grocery store brand in Quebec, has been a significant player in the Canadian
retail landscape. The chain was established in 1978 by a group of Quebecois entrepreneurs with the
aim of providing high-quality groceries and services tailored to the local market. Over the years,
Provigo expanded rapidly across Quebec, earning a reputation for its wide selection of fresh produce
and commitment to customer service.
In 1998, Provigo was acquired by Loblaw Companies Limited,
one of Canada’s largest grocery retailers. This acquisition marked a significant milestone, as
Loblaw integrated Provigo into its portfolio while allowing the brand to maintain its distinct
identity and focus on the Quebec market. Under Loblaw’s ownership, Provigo continued to grow and
innovate, enhancing its offerings and maintaining its strong presence in Quebec. This synergy has
enabled Provigo to benefit from Loblaw’s extensive resources while catering to the specific
preferences and needs of its Quebec clientele.