History of Pravana

Pravana is a professional hair care brand that was founded by Steve Goddard in 2004. The brand quickly gained recognition for its innovative approach to hair care and its commitment to high-quality products. In 2010, Pravana was acquired by Henkel, a global leader in the beauty care industry. This acquisition allowed Pravana to further expand its reach and resources, while still maintaining its dedication to creating unique and effective hair care solutions.

Under Henkel's ownership, Pravana has continued to grow and evolve, introducing new products and technologies to meet the needs of hairdressers and consumers worldwide. The brand is known for its vibrant and long-lasting hair color formulations, as well as its commitment to sustainability and ethical business practices. Pravana products are widely used in salons and by professionals in the beauty industry, cementing its reputation as a trusted name in hair care.