Is Pravana on BDS List?

Boycott

Pravana has to be boycotted

Pravana is a brand of Henkel

Henkel is investing in Israeli technology by backing Feelit, a company rooted in Israel.

Proof

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Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of Pravana

Pravana is a professional hair care brand that was founded by Steve Goddard in 2004. The brand quickly gained recognition for its innovative approach to hair care and its commitment to high-quality products. In 2010, Pravana was acquired by Henkel, a global leader in the beauty care industry. This acquisition allowed Pravana to further expand its reach and resources, while still maintaining its dedication to creating unique and effective hair care solutions.

Under Henkel's ownership, Pravana has continued to grow and evolve, introducing new products and technologies to meet the needs of hairdressers and consumers worldwide. The brand is known for its vibrant and long-lasting hair color formulations, as well as its commitment to sustainability and ethical business practices. Pravana products are widely used in salons and by professionals in the beauty industry, cementing its reputation as a trusted name in hair care.