History of Paramount+

Paramount+ traces its origins back to the launch of CBS All Access in October 2014. Initially, CBS All Access was introduced as a streaming service offering on-demand access to a library of CBS television shows and live streaming of local CBS affiliates in certain markets. Over time, CBS All Access expanded its content library to include original programming, including critically acclaimed series such as 'Star Trek: Discovery' and 'The Good Fight.'

In March 2021, ViacomCBS rebranded CBS All Access as Paramount+, seeking to leverage the broader appeal of the Paramount brand and signal an expansion of content beyond just CBS programming. The rebranding was part of a larger strategy to compete more effectively in the increasingly crowded streaming market, positioning Paramount+ as a comprehensive streaming service offering content from ViacomCBS's extensive portfolio of brands, including Paramount Pictures, MTV, Nickelodeon, and Comedy Central, among others. Paramount+ also introduced a tiered subscription model, offering both ad-supported and ad-free options to cater to different consumer preferences. Since its rebranding, Paramount+ has continued to invest in original programming and secure licensing deals to bolster its content library, aiming to establish itself as a major player in the streaming industry.