History of Ocean Spray

Ocean Spray is a cooperative of cranberry growers that has become synonymous with cranberry-based products worldwide. Founded in 1930 by three cranberry growers in Massachusetts, Ocean Spray aimed to create a sustainable market for their cranberry crop. Initially, the cooperative focused on selling cranberry juice concentrate, targeting its sales primarily to the Northeastern United States. However, in the 1960s, Ocean Spray experienced significant growth when it introduced its iconic product, Cranberry Juice Cocktail, which quickly gained popularity for its unique taste and health benefits.

Over the years, Ocean Spray expanded its product line to include a variety of cranberry-based beverages, snacks, and sauces, becoming a household name in the process. Through strategic marketing campaigns and innovative product development, the cooperative continued to grow its market share both domestically and internationally. Ocean Spray's cooperative structure, which allows cranberry growers to have a stake in the company's success, has been key to its resilience and longevity in the competitive food and beverage industry. Today, Ocean Spray remains a leading producer of cranberry products, committed to sustainability, community involvement, and delivering high-quality products to consumers worldwide.