Is Oakley on BDS List?

Boycott

Oakley has to be boycotted

Oakley is a brand of EssilorLuxottica

EssilorLuxottica has invested in Israel by acquiring Nuance Hearing, a Tel Aviv-based startup. This is not its first in Israel. In 2010, the company acquired a 50% stake in Shamir Optical, an optical lens manufacturer in Kibbutz Shamir, Upper Galilee, for $130 million, and later purchased the remaining 50% in 2022.

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Alternatives to EssilorLuxottica Products

Zeiss

Ahlem

Hoya

Rodenstock

Safilo Group

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Some other brands to boycott

Danone

Highly Israeli-supporting and investing company. Danone invests millions into the israeli food start up scene.

Starbucks

Openly supported genocide. Howard Shultz is the largest private owner of Starbucks shares and is a staunch zionist who invests heavily in Israels economy including a recent $1.7 Billion investment in cybersecurity startup Wiz.

Eden Spring

Israeli company. The parent company of Eden Springs UK is an Israeli water company which steals water resources from the farmers and towns in the Golan Heights, restricting access to it for non Israelis. Eden Water around Europe sells locally sourced water, however, as its parent is complicit in illegal occupation, it should be boycotted.

Caribou Coffee

The owners of Caribou Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Dr Pepper

The owners of Dr Pepper, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Espresso House

The owners of Espresso House, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Peet's Coffee

The owners of Peet's Coffee, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Pret-a-manger

The owners of Pret, the Reimann family are staunch zionists and support the zionist state with investment and donations through their Alfred Landecker Foundation.

Tim Hortons

Tim Hortons is the sister company of Burger King, which supports IDF by providing free food and drinks to Israeli militants. See their instagram post (click translate) for reference.

History of Oakley

Oakley was founded in 1975 by Jim Jannard in his garage with just $300. He started by selling motorcycle grips called the “Oakley Grip,” which became popular for their unique design and better handling. The brand soon expanded into goggles and eyewear for sports like motocross and BMX, gaining recognition for its innovation and performance-driven products.

In the 1980s, Oakley introduced sunglasses designed with advanced materials and optics, quickly becoming a favorite among athletes and outdoor enthusiasts. Their iconic styles, like the Oakley Frogskins, defined sports fashion and built a strong identity for the brand. Oakley’s focus on combining technology with style helped it stand out in the competitive eyewear market.

The company grew into a global leader in sports performance gear, producing not only eyewear but also apparel, footwear, and accessories. In 2007, Oakley was acquired by Italian-French eyewear giant Luxottica (now EssilorLuxottica), giving it even greater reach worldwide while maintaining its reputation for innovation and bold design.