History of Neutrogena
Neutrogena, a renowned American skincare brand, was founded in 1930 by Emanuel Stolaroff. Initially
named Natone, the company started as a small cosmetics firm supplying products to beauty salons and
film studios in Hollywood. The breakthrough moment for Neutrogena came in the 1950s when Stolaroff
discovered a unique, clear soap during a trip to Europe. This soap, which was exceptionally gentle
and non-alkaline, was developed by Belgian chemist Edmond Fromont. Impressed by its quality,
Stolaroff secured the rights to distribute the soap in the United States, branding it as
'Neutrogena.'
In 1962, Natone was officially rebranded as Neutrogena Corporation. The brand
rapidly gained popularity due to its focus on mild and dermatologist-recommended skincare products.
By the 1970s, Neutrogena had established itself as a trusted name in skincare, expanding its product
line to include shampoos, moisturizers, and sunscreens. The company's commitment to scientific
research and high-quality ingredients further solidified its reputation. \n\n In 1994, Neutrogena
was acquired by Johnson & Johnson, a move that allowed the brand to expand its global reach while
maintaining its dedication to innovation and dermatological expertise. Today, Neutrogena continues
to be a leader in the skincare industry, offering a wide range of products designed to cater to
various skin types and concerns.