Is #Mydentity on BDS List?

Boycott

#Mydentity has to be boycotted

#Mydentity is a brand of Henkel

Henkel is investing in Israeli technology by backing Feelit, a company rooted in Israel.

Proof

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Some other brands to boycott

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

Johnson & Johnson

Invests in Israel and has a long relationship with Isreal

Booking.com

Booking.com allows listings in occupied Palestinian territory, and after announcing it will remove 200 of such listings, it reversed its decision, showing it is knowingly complicit in Israels occupation.

Fiverr

Israeli company. Based in Tel Aviv, Israel. CEO, Micha Kaufman, is a staunch zionist who supports the IDF.

History of #Mydentity

Mydentity is a professional hair color brand created by the renowned global company Henkel. The brand was developed by Guy Tang, a prominent stylist and social media personality known for his innovative hair coloring techniques. Mydentity was launched in 2016 with the aim of providing hairstylists and their clients with high-quality, customizable hair color solutions.

The brand quickly gained popularity among hair professionals and consumers alike due to its vibrant and diverse range of colors, as well as its commitment to innovation and self-expression. Mydentity products are formulated with ingredients that prioritize hair health and quality, offering a range of options from vibrant semi-permanent colors to long-lasting permanent dyes.

Under Henkel's stewardship, Mydentity continues to be a leading name in the hair color industry, combining creativity with scientific expertise to deliver products that empower hairstylists and their clients to achieve stunning and personalized hair color results.