History of Lux

Lux is a renowned global brand of beauty and skincare products that has etched its name in the annals of beauty history since its inception in 1925. Originally developed by the Lever Brothers, Lux started its journey with the revolutionary creation of the world's first mass-market beauty soap. Lever Brothers, known for their innovative approach to soap manufacturing, introduced Lux as a luxury alternative to traditional harsh soaps prevalent at the time. Lux quickly gained popularity for its unique blend of fine fragrances and luxurious ingredients, setting new standards in skincare.

Over the decades, Lux has evolved and expanded its product line to encompass a wide range of beauty and personal care items, including body washes, shower gels, hand soaps, and skincare products. The brand has consistently embraced innovation and has partnered with leading fragrance houses and skincare experts to develop products that cater to evolving consumer preferences. Lux's commitment to quality, coupled with its iconic advertising campaigns featuring celebrities and influencers, has further solidified its position as a global beauty powerhouse, beloved by millions of consumers worldwide. Today, Lux continues to thrive as a symbol of indulgence and sophistication in the beauty industry, offering products that combine luxury with efficacy, catering to the diverse needs of its loyal customer base.