History of Limca
Limca is a carbonated soft drink brand that holds a significant place in India's beverage market. It was originally introduced by Parle Agro, an Indian beverage company, in 1977. The drink was positioned as a lemon and lime flavored beverage with a unique taste and refreshing qualities. Limca quickly gained popularity among consumers in India, becoming one of the country's most beloved soft drink brands.
In 1993, Coca-Cola acquired Limca along with other brands from Parle Agro, aiming to expand its presence in the Indian beverage market. Under Coca-Cola's ownership, Limca continued to thrive and evolve. Coca-Cola leveraged its extensive distribution network and marketing expertise to further strengthen Limca's brand presence across the country. Limca has maintained its position as a popular choice for consumers seeking a refreshing and thirst-quenching beverage, particularly during India's hot summers. Over the years, Coca-Cola has introduced various marketing campaigns and packaging innovations to keep Limca relevant and appealing to a diverse consumer base, solidifying its status as a beloved beverage brand in India.