History of Lifebuoy
Lifebuoy, a renowned brand of personal hygiene products, has a rich history that spans over a century. It was first introduced by Lever Brothers in 1895 in the United Kingdom. The product was originally marketed as a disinfectant soap to combat the spread of germs and diseases during the late 19th and early 20th centuries, a time when public health concerns were paramount. Lever Brothers capitalized on the emerging understanding of germ theory and positioned Lifebuoy as an essential tool in maintaining cleanliness and preventing illnesses.
Over the years, Lifebuoy underwent several transformations and expansions in its product line. One of its significant milestones came during the mid-20th century when it introduced the concept of germ protection soap, focusing on its ability to kill germs while also providing effective cleansing. This innovation further solidified Lifebuoy's position as a leader in the personal hygiene market. In subsequent decades, the brand diversified its offerings to include various formulations such as liquid hand wash, body wash, and hand sanitizers, catering to evolving consumer preferences and needs. Today, Lifebuoy continues to be a trusted name globally, synonymous with health and hygiene, with its products widely used in households, hospitals, and public institutions around the world.