Is Lemon Max on BDS List?

Boycott

Lemon Max has to be boycotted

Lemon Max is a brand of Colgate-Palmolive

Highly Israel-supporting.

Proof

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Some other brands to boycott

Procter and Gamble

Huge investments and support to Israel. Have a research and development center and invests Israeli-based companies as well. Strong economic support. Procter and Gamble opened an R&D center in Tel Aviv, Occupied Palestine, in which it invests $2bn annually.

Brite

Highly Israel-supporting.

Unilever

Unilever supports Israeli illegal settlements in occupied Palestine. When Ben & Jerry's, their sub-brand, decided to stop selling its products in Israel, Unilever sold off the Israeli distribution rights to Avi Zinger to circumvent their decision and to force Ben & Jerry's brand name to continue selling in Israel.

Carrefour Mart

Carrefour made huge investments into Israel last year, opening 50 stores and is planning to open a further 100 by 2024.

Osem

Osem is Israels 4th largest food & beverages company (by turnover) after Tnuva, Strauss and Coca-Cola. It has a turnover of $712 million and nearly 5000 employees with 14 factories in Israel.

The Home Depot

Its founder and co-chairman of the Board is an active Zionist. He created the board of directors of Emet, the Pro-Israel Media ‘War Room’ whose function is to ensure that all media in the US stays biased in favor of Israel

Curver

The parent company of Curver operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

Keter

Keter operated facilities in the Occupied West Bank's Barkan Industrial Estate. After boycott pressure it seems to have closed the facility, however its history of complicity in the occupation means it should still be boycotted.

SharkNinja

Founder Mark Rosenzweig has been organizing and contributing to pro Israeli causes, attending IDF events, and also found to be raising funds for an assortment of pro Israeli causes with Sharon Mishkin.

History of Lemon Max

Lemon Max is a well-known brand under Colgate-Palmolive, recognized for its dishwashing products. Launched initially in the late 1980s, Lemon Max quickly gained popularity due to its effective grease-cutting formula and the fresh scent of lemon, which was appealing to consumers. The brand's positioning emphasized its ability to tackle tough kitchen grease, making it a household staple in many regions, particularly in South Asia and the Middle East.

Over the years, Lemon Max expanded its product line to include various dishwashing liquids, bar soaps, and cleaning powders, maintaining a consistent focus on kitchen cleanliness and hygiene. Colgate-Palmolive's strategic marketing and continuous innovation helped Lemon Max to sustain its market presence amidst growing competition. The brand's success can be attributed to its strong brand recall, effective advertising campaigns, and the enduring trust of consumers in its quality and efficacy.