History of Kleenex

Kleenex, a widely recognized brand synonymous with facial tissues, has a rich history dating back to its inception in 1924 by the Kimberly-Clark Corporation. Originally marketed as a disposable alternative to cotton handkerchiefs, Kleenex revolutionized personal hygiene practices and quickly gained popularity among consumers. The product's success can be attributed in part to its convenience, affordability, and hygienic appeal, particularly during the influenza pandemic of 1918 when public health concerns were heightened.

Over the years, Kleenex has undergone various transformations and innovations to meet evolving consumer needs. In the 1930s, the brand introduced colored tissues, followed by the launch of lotion-infused and aloe vera variants in subsequent decades, catering to individuals with sensitive skin. Kleenex also expanded its product line to include pocket packs, facial wipes, and even specialized tissues for cold and flu relief, further solidifying its position as a household staple.

Today, Kleenex remains a leading player in the global tissue market, renowned for its quality, versatility, and commitment to sustainability. With continued advancements in manufacturing technology and ongoing efforts to reduce environmental impact, Kleenex continues to resonate with consumers worldwide, serving as a symbol of comfort, cleanliness, and everyday convenience.