History of Joico

Joico is a brand under the Henkel Beauty Care division, specializing in professional hair care products. Henkel, a multinational company headquartered in Düsseldorf, Germany, was founded in 1876 and has a long history in the consumer goods industry. Henkel Beauty Care, which includes brands like Joico, Schwarzkopf, and Dial, focuses on hair care, hair colorants, and styling products.

Joico itself was founded in 1975 by Sara Jones, an American businesswoman and hairdresser, with a vision to create salon innovations for the professional beauty industry. The brand quickly gained recognition for its commitment to quality and innovation, offering a wide range of hair care products that cater to various hair types and needs. Joico is known for its cutting-edge technology and dedication to hair health, with products that include shampoos, conditioners, treatments, and styling products.

Under Henkel's ownership, Joico has continued to expand its product line and global presence, maintaining its reputation as a leader in professional hair care. The brand is popular among stylists and consumers alike, with a focus on delivering salon-quality results and keeping up with the latest trends in hair care and styling.