History of Horlicks
Horlicks, a popular malted milk powder, has a rich history dating back to the late 19th century. It was invented by two British-born brothers, William and James Horlick, who emigrated to the United States. In 1873, they established J & W Horlicks in Chicago, Illinois, and began producing their malted milk powder. Originally marketed as a nutritional supplement for infants and invalids, Horlicks gained popularity due to its easy digestibility and purported health benefits.
The product's success soared during World War I when it became a staple for soldiers in the trenches due to its high nutritional value and long shelf life. After the war, Horlicks expanded its reach globally, becoming a household name in many countries, particularly in India, where it has enjoyed immense popularity since its introduction in the 1930s. In India, Horlicks is marketed as a nutritious drink for children and is endorsed by healthcare professionals as a source of essential vitamins and minerals for growing bodies.
Over the years, Horlicks has evolved to cater to changing consumer preferences and nutritional needs. It has diversified its product range to include various flavors and formulations targeting different demographics, from children to adults. Horlicks remains a trusted brand in the realm of health and nutrition, with a legacy spanning well over a century, continuing to be a comforting and nourishing beverage for millions around the world.