History of Honest Tea

Honest Tea was founded in 1998 by Seth Goldman and Barry Nalebuff, who started brewing tea in their kitchen with a mission to create a healthier and more sustainable beverage option. The company aimed to provide consumers with organic, fair-trade, and environmentally friendly bottled tea. From its humble beginnings, Honest Tea gained popularity for its commitment to transparency and social responsibility. The brand differentiated itself by offering lightly sweetened, organic teas, which appealed to health-conscious consumers seeking alternatives to sugary beverages.

In 2011, Coca-Cola acquired Honest Tea, recognizing the brand's growing market presence and commitment to sustainability. The acquisition allowed Honest Tea to expand its distribution network and reach a wider audience while maintaining its dedication to ethical sourcing and environmental stewardship. Despite being owned by Coca-Cola, Honest Tea has retained its core values and continues to operate as an independent entity within the Coca-Cola family, with Seth Goldman remaining involved in the company's leadership. Today, Honest Tea remains a leading player in the organic and natural beverage market, offering a variety of teas and other drinks that align with its founding principles of honesty, integrity, and sustainability.