History of Glaceau Smartwater
Glaceau Smartwater, launched in 1996 by the Glaceau company, quickly rose to prominence as a premium bottled water brand known for its vapor-distilled purification process and added electrolytes for taste. Acquired by The Coca-Cola Company in 2007, Smartwater expanded its market reach globally, capitalizing on its sleek packaging and marketing campaigns associating hydration with intelligence and sophistication. Its popularity surged further with endorsements from celebrities and athletes. Smartwater remains a top contender in the bottled water industry, celebrated for its purity, refreshing taste, and innovative branding strategies.